Grooming Rules For Your 20s That Will Keep You Handsome In Your 30s


You can get away with a lot in your twenties – like skipping leg day or being the ‘pace-setter’ on boozy nights out – with little to no consequences. When it comes to your grooming regime, however, it’s much harder to be a disaster and emerge unscathed.

“How well you care for your skin at this age directly affects how you look in later life, so it’s important to get it right,” explains grooming expert and professional party-pooper Andy Millward. But he has a point: after the age of 20, the body’s production of collagen (essentially the scaffolding of your skin) declines at a rate of around 1.5 percent every year, making a solid routine far more pressing than a pension fund. Probably.

For anyone willing to put in the work (and let’s be honest, it is work) here’s everything you should do in your twenties to be more handsome in your thirties. Your face will thank you for it.

Understand Your Skin

If you don’t already know your skin type, find out. Like, now. Using the wrong products at any age won’t just fail to get you results, it can also cause irritation and other nasty face-based issues that otherwise wouldn’t exist.“To look good the skin craves balance, and understanding your complexion is the only way to achieve this,” says Millward. “Using a product designed for dry skin on an oily complexion, for example, will only result in congestion and breakouts.”

Not sure which camp you fall into? Wash your face, then wait an hour or two. If it feels tighter than an Italian tenor’s trousers, you’ve got dry and possibly sensitive skin. Slicker than a buttered eel? You’re on the oily side. A mix of the two? You’re a combination. Once you know, it’s just a case of reading the labels on your lotions and potions.


Here’s the good news: your skin probably looks pretty good right now (congrats, you handsome swine), and it shouldn’t require an entire chemists’ worth of concoctions to stay that way, so don’t overcomplicate things.

“In your twenties, it’s not about having a 10-step routine that takes hours to complete,” says Dr. Nestor Demosthenous, one of Scotland’s leading cosmetic doctors, who recommends a simple three-step cleanse, scrub and moisturize regime for a daily dose of the Dorian Gray.

As well as meaning you spend less time in the bathroom and more time looking good, building this streamlined grooming routine into your daily habits early on makes it easier to add steps once you hit the big 3-0.



A good barber is a straight up gift from the grooming gods, but even the best will benefit from prolonged face time with your follicles. “The best advice I can give at this age is to find someone to cut your hair which you like and trust and then stick with them,” says Joe Mills, owner of London-based barbers Joe and Co. “This gives you both the chance to build a mutually beneficial relationship.”

Granted, doing so may require some shopping around (and a few unfortunate weed whacker experiences) so don’t be afraid to ask friends with similar hair for advice or check online listings; trust us it’ll be worth the effort.

By turning a bog standard barber into your very own coiffuring confidant, they’ll be able to learn how your hair works, what you like, and be able to recommend new hairstyles in the future better.


Extended family members are more or less contractually obligated to buy you naff gift sets at Christmas, but that doesn’t mean you have to use them. 
“Although it may be tempting to use cheap products when you are younger, this is not always an investment in the long term as many contain harsh chemicals that do more harm than good,” says skincare expert Dr. Jonquille Chantrey.

That’s not to say there aren’t excellent and affordable grooming products (and indeed some expensive potions are nothing but snake oil); but as a general rule, anything with an obscure name like ‘ice blast’ has no place in a grown man’s grooming arsenal.

Wherever possible, avoid products packed with parabens (which are thought to affect testosterone levels negatively), phthalates (which have been linked to asthma, cancer and reduced fertility) and alcohol (which is known to dry the skin out).



No man has ever won an award for adulting by wiping sweat, germs and stray pubes all over his face, so cut it out and get into the habit of changing your towels regularly. “The bacteria that harbors and proliferates in a damp towel would make your skin crawl,” says the cosmetic doctor and winner of The Apprentice 2013, Leah Totton. “If continually re-used, this bacteria is rubbed back onto the face, creating the perfect storm for the propagation of spots.”

To avoid drying yourself with a particularly gross vessel of gunk, wash yours once every two to three days and use a different towel for the gym. Storing both on a towel warmer or radiator after use also reduces the time they spend damp, limiting mold growth.


It turns out, the secret to eternal youth isn’t at the end of an AED 300 pot of cream, but the end of your legs. According to many medical journals and leading fitness experts, exercise is the best way to stay looking at feeling good on a cellular level. “As well as the obvious health gains from working out, regular exercise benefits your face because you’re supplying the skin with a dose of oxygenated blood,” says London-based personal trainer Conrad O’Hagan.

To stop time, however, you need to put it in. O’Hagan recommends a combination of high-intensity exercise and steady state cardio for 30 to 40-minutes five days a week to feel the benefits of the burn.


Ask any dermatologist worth their weight in serum, and they’ll tell you that the big radioactive fireball in the sky is terrible for your bonce. Aside from increasing your risk of skin cancer, UV rays are one of the leading causes of premature aging. “The sun forces collagen to break down at a higher rate than normal, resulting in wrinkles and an uneven skin tone,” says Kiehl’s education executive Bianca Blum. “Protecting against this is single-handedly the most important step in keeping your skin in tip-top health and you looking younger for longer.”

So unless you want your face to look like a shar-pei got it on with a raisin, start slathering on a broad spectrum SPF moisturizer every morning.


Second, only to a bus pass, yellow teeth are one of the most apparent giveaways of a person’s age, but no amount of whitening products will make your mouth healthier or cleaner.

“Looking after your teeth in your twenties will help to ensure you maintain a smile to be proud of and have fewer dental problems in your thirties and beyond,” says Dr. Anthony Lam, an orthodontic specialist at David Gandy’s dentist of choice, Elleven.

As well as swerving sweetcorn tusks, your aim should be to actively fight bacterial build-up, which can lead to bad breath, inflamed gums and cavities. To do this, Lam recommends honing your technique (“brush in circular motions at a 45-degree angle”), flossing daily and swilling water around your mouth after drinking tea or coffee.



Unless you’re under the legal age and trying to get in a bar, no one wants to look older, which means watching what you put in your mouth.

“Only a percentage of how we age comes from genetics, the rest is down to external factors such as sun exposure, smoking, alcohol consumption, pollution, and diet,” says Dr. Totton. “Eating foods high in vitamin A such as carrots, sweet potato, kale, and spinach can increase your resistance to bacteria and improve the overall health of your skin.”

While a few indulgences won’t turn you into Nosferatu overnight, a continuously bad diet will. So in short: drink more water, consume less salt and stock up on vegetables for a good looking plate of food.